Advertising and customer acquisition
Why Your Local Ads Bring in Less Revenue: 7 Obstacles Between Click and Sale
Your local ads attract leads, but few sales? Seven obstacles I've seen in more than eight years, from first contact to repeat business.
The Fuchsia Biz Journal
Local ideas with a fresh perspective.
Practical guidance to make your business more visible, easier to understand, and easier to choose.
Local visibility
Google Business Profile: Three Signals That Strengthen Your Local Visibility
A simple way to make your local presence clearer, more useful, and more credible without posting for the sake of it.